Tech giant Apple is considering greater integration for its CarPlay system which is already used by millions of motorists to control everything from phone calls to music to satellite navigation, according to a Bloomberg report on Thursday.
The report, which quotes people with knowledge of the program, says the company is working on technology that would give it access to features such as a car’s air conditioning system, speedometer, radio and seats.
The project, known internally as “IronHeart”, is currently in its early stages and may require major cooperation with automakers.
The iPhone-based system would access a range of controls, sensors and settings, according to people cited by Bloomberg, who asked not to be identified due to the secrecy of the project.
CarPlay is already offered by most major car manufacturers, seven years after its launch. It allows customers to connect their iPhone to a vehicle to manage so-called infotainment functions.
The new system could be a major source of revenue for Apple, allowing the tech giant to enter the auto business without even selling vehicles itself.
An Apple spokesperson declined to comment on the matter as shares of the Cupertino, Calif.-Based company rose 1.2% in New York City early Thursday.