Last updated on
05 June 2021, 14:16
Jay-Z has always been a pioneer.
It was evident in his song Death of automatic adjustment (DO A), where the rap mogul addressed how rappers lean on auto-tune.
Auto-tuning is the robotic-sounding voice you hear in songs that comes from digital software. It was rage in the 2000s.
Jay-Z broke that trend with this Grammy-winning track (Best Rap-Solo Performance).
Kanye West was the inspiration behind the iconic song
Notably, Kanye West inspired Jay-Z with his anti-auto-tune stance.
Interestingly, the duo had recorded many tracks using this technique for Jay-Z’s album. Plan 3. They then deleted all songs with automatic tuning.
“In hip-hop, our job is to get rid of it once a trend becomes a gimmick. We’ve been doing it since the dawn of time,” Jay-Z shared his hatred for auto-tune. .
A Wendy’s ad paved the way for “DOA”?
Jay-Z explained how the song was born.
“Now people use auto-tuning even in [fast food chain] Wendy’s commercials … it’s like, ‘Oh no! It must go. ”
He also vowed never to say ‘bling’ again because: ‘It’s part of the mainstream culture now. It’s the same as when the old lady from Oregon starts to say, “Bling, bling.” It’s like, ‘I never say that again.’
Meet T-Pain, the rapper who lives off auto-tune
Jay-Z basically goes after T-Pain in this song, who is notoriously known for using auto-tuning in most of his songs.
In fact, he’s often credited with popularizing the pitch correction effect, inspiring many prominent artists, like Snoop Dogg, Lil Wayne, West, and Diddy.
Mention T-Pain in DO A, Jay-Z says, “You sing too much / Come back to rap, you T-Paining too much.”
Video: Jay-Z plays ball with LeBron, poker with Harvey Keitel
Did you know that NBA superstar LeBron James appears in the video for the song?
The video shows Jay-Z declaring war on auto-tuning, as he performs with a jazz band and plays poker with Harvey Keitel.
He also loves his pasta and sipping chianti.
The video, released on June 28, was nominated for Best Male Video at the VMAs, but lost to Live your life.