Lynk & Co is revolutionizing the automotive industry with an ‘always on and connected’ car using Orange Business Services IoT mobile connectivity across Europe


STOCKHOLM & PARIS, August 24, 2021– (BUSINESS WIRE) – Lynk & Co, a global mobility brand formed as a joint venture between Geely Holding, Geely Auto Group and Volvo Car Group, has launched its “always connected” car. The vehicle uses the Orange Business Services Internet of Things (IoT) network and infrastructure to deliver connected services to drivers.

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The on-board technology has been designed to be as easy to use as possible with no hidden extras. (photo credit Lynk & Co)

The 01 auto SUV is sold on simplicity. Lynk & Co offers membership-based mobility for those who want to “rent” a car instead of buying it in the traditional sense. The car incorporates a share button, allowing owners to generate income through sharing features. Lynk & Co members can also control, monitor and share their car from a smartphone app that communicates with the car via the cloud.

The on-board technology has been designed to be as easy to use as possible with no hidden extras. All cars have large configurable touch screens and telematics that are always connected to the internet and the car’s cloud.

The truly connected car
Orange has worked closely with Lynk & Co and its sister company CEVT, an innovation and technology company within Geely Holding, to create a solution that enables Lynk & Co’s business and operating model. Each car will benefit from Orange’s IoT Managed Global Connectivity solution, which offers secure and seamless integration between connected car services, Internet access and online tracking. This allows it to provide downloadable billing reports and predictive maintenance updates, for example.

SIMs with a unified global footprint are integrated during the manufacturing process. Orange IoT cellular connectivity enables users to enjoy the same experiences in all geographies by moving between different providers as needed.

“Today’s customers demand mobility and may not want to own a car. Orange Business Services’ IoT services and global connectivity help us achieve our vision of launching a digital born mobility brand designed to meet the demands of always-connected consumers, ”said David Green, CDO, Lynk & Co.

“We are proud to be part of this new generation of always-connected automotive experiences, aimed at making driving safer, easier and more sustainable. Our innovative approach to connectivity enables connected services to consumers like Lynk & Co cars, ”said Nemo Verbist. , Managing Director Europe, Orange Business Services.

Consumers can buy the Lynk & Co car directly and share it to generate additional income or lease it on a monthly basis. Cars and mobility subscriptions can be purchased online or from Lynk & Co clubs designed to be a more social meeting place than a showroom. There are three clubs open in Amsterdam, Antwerp and Gothenburg, with Berlin opening next, followed by additional clubs in Barcelona, ​​Milan and Paris.

About Lynk & Co
Lynk & Co was created to provide mobility solutions for the connected generation. We make some really great cars (the kind that have all the features you want without you having to ask for them), but we also come up with a new way to use these cars. Our membership-based approach makes it easy to get around. Members can flexibly access a car on a monthly basis and share it with friends, family and the Lynk & Co. community.

About Orange Business Services
Orange Business Services is a network native digital services company and the global business division of the Orange group. It connects, protects and innovates for businesses around the world to support sustainable business growth. Leveraging its expertise in connectivity and systems integration across the digital value chain, Orange Business Services is well positioned to support global businesses in areas such as software-defined networks, services multi-cloud, data and AI, intelligent mobility services and cybersecurity. It securely supports businesses at every stage of the end-to-end data lifecycle, from collection, transport, storage and processing to analysis and sharing.

With companies flourishing in innovation, Orange Business Services places its customers at the heart of an open collaborative ecosystem. This includes its 28,500 employees, the strengths and expertise of the Orange Group, its technological and commercial partners, and a pool of carefully selected start-ups. More than 3,000 multinational companies, as well as two million professionals, businesses and local authorities in France, trust Orange Business Services.

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Orange is one of the main telecommunications operators in the world with a turnover of 42.3 billion euros in 2020 and 263 million customers worldwide as of June 30, 2021. Orange is listed on Euronext Paris (ORA ) and on the New York Stock Exchange (ORAN). In December 2019, Orange presented its new strategic plan “Engage 2025”, guided by social and environmental responsibility. While accelerating in areas of growth, such as B-to-B services and by placing data and AI at the heart of innovation, the entire Orange group will be an attractive and responsible employer.

Orange and any other Orange product or service name included in this document are trademarks of Orange or Orange Brand Services Limited.

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Mike Smith, Orange Business Services, [email protected]


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